The iPhone is a big push for Apple's sales

The iPhone is a big push for Apple's sales

The company has reaffirmed its commitment to diversity and inclusion, as well as racial equality and justice.

Apple announced results for its fiscal third quarter ended June 25, 2022. In the quarter, Apple reported revenue of $83 billion and quarterly net profit of $19.4 billion, or $1.20 per share, compared with $81.4 billion in revenue and $21.7 billion, or $1.30 per share, a year earlier. with a net quarterly profit of USD. Gross margin for the quarter was 43.3 percent, according to Apple CFO Luca Maestri. Apple also announced a quarterly dividend of $0.23 per share, payable on August 11 to shareholders of record on August 8.iPhone and services revenue hit records in the June quarter, while Mac, iPad and “wearables, home devices and accessories” revenue declined.Apple’s Q3 2022 revenue breakdown by category:

  • iPhone: $40.6 billion, up from $39.5 billion in the previous quarter.
  • iPad: $7.2 billion, up from $7.3 billion in the previous quarter.
  • Mac: 7, $3 billion, up from $8.2 billion in the previous quarter.
  • Wearables, Home and Accessories: $8.0 billion, up from $8.7 billion in the previous quarter .
  • Services: $19.6 billion, compared to $17.4 billion in the previous quarter.
  • On July 28, 2022 , Apple broadcasted the announcement live

, during which Tim Cook, Apple’s CEO, said that, according to him, “this quarter’s record its results are a testament to Apple’s continued efforts to innovate, develop new opportunities, and enrich the lives of our customers.As always, we keep our values ​​in mind and express them in everything we build, from new features to protect user data and security to accessibility tools that are part of our longstanding commitment to creating products for everyone.” “Our quarterly results continued to prove that we are able to effectively manage our business despite the challenging operating environment. We set a revenue record in every geographic segment and product category achieved higher values ​​than ever before,” said Luca Maestri, Apple’s CFO. “During the quarter, we generated nearly $23 billion in operating cash flow, returned more than $28 billion to our shareholders, and continued to invest in our long-term growth plans.”As it has done for more than two years, Apple once again did not issue a forecast for the quarter ending in September. Analyzing the recently announced quarter, Tim Cook emphasized that the revenues were better than expected. There were quarterly records in the Americas, Europe and the rest of Asia, as well as emerging markets, with double-digit growth in Brazil, Indonesia and Vietnam, and a doubling in India – despite the company battling challenges from Covid, Ukraine and an uncertain economic environment. As it turned out, in 2021, nearly 1.5 billion dollars worth of fraudulent transactions were prevented by stopping more than 1.6 million risky applications and app udpates. There was also talk about the Passkey solution, “a new generation authentication identifier that replaces passwords”. The new Lockdown Mode is designed to protect people vulnerable to sophisticated digital attacks.Asked by analysts what factors are driving the strength of the iPhone two years after 5G, Cook replied: “The product and the innovation within the product is what drives it. The most important thing for us is to keep our incredibly satisfied and loyal customers. 5G penetration, especially globally, it is still quite low. There are reasons for optimism.” Another question raised was that the privacy policies introduced by the company have reshaped the mobile advertising market. In response, the director stated that data protection is considered a fundamental human right. With all the privacy features, they try to make it possible for the user to decide whether they want to share their data or not. This was also behind the transparency of app tracking and many other features, they try to empower the user to have their own data and make their own decisions.Affordability was also a topic: “Buy now, pay later is the latest step we’re taking on this front. Basically, we’re working on two main initiatives for affordability. Installment plans, which are becoming more common around the world, not only here in the United States, but especially in emerging markets. Trade-in programs are available in many markets and are incredibly important because the residual value of our products is a huge differentiator for our users. They can return them and retain much more value than other platforms. It’s important to raise this awareness. Paying in installments and trade-ins are important for affordability,” Cook said.Hardware, software, tests, interesting and colorful news from the world of IT by clicking here!

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