OnePlus Nord 2T
On your own two feet, but connection remains
Nord may therefore become separate from OnePlus, but there remains a connection between the two. Firstly, Nord seems to be riding on the brand awareness of OnePlus. According to the anonymous sources, the subtitle of Nord continues to refer to the parent company. If you buy a Nord phone in the future, it will have a text such as “by OnePlus” on it.
But it is the intention that Nord gets a unique, own face. According to The Mobile Indian, for example, the new brand would focus more on offline sales. For example, it is the intention that Nord will open its own stores and showrooms. That is striking, because OnePlus once started as a pure internet company. For example, you could only order the first OnePlus phones via its own website.
From online to offline
The Nord stores could play an important role in the manufacturer’s future to play. The Mobile Indian writes that the company will not only make telephones and earplugs, but also products for the living room, such as televisions.
The choice of TV purchase can be very personal, so Nord would like to introduce people to their stuff through their own stores. Furthermore, Nord (in the long run) also seems to be selling fitness trackers and power banks.
Nord would also deviate from the mothership in terms of software. The Mobile Indian claims that future Nord phones will come with their own version of OxygenOS, the Android system that OnePlus uses. Unfortunately, details about Nord’s software are not yet known.
OnePlus Nord 2T
Criticism of OnePlus software
It is clear that OnePlus’ software policy has been heavily criticized in the past. For example, in September 2021 it was announced
that OxygenOS would be merged with ColorOS
, the system of manufacturer Oppo.
This came to OnePlus with the necessary criticism. Users feared that the (generally beloved) OxygenOS would lose its individuality. In response to the criticism, OnePlus announced that OxygenOS will continue to exist and not become one-to-one the same as ColorOS.
Previous Nord phones were cheaper than OnePlus devices, and will likely remain so. According to the anonymous sources, new Nord products would become more expensive, but always remain cheaper than devices from parent brand OnePlus. This prevents OnePlus and Nord from competing for the same customers.
It is not yet clear when Nord would stand on its own two feet. It is not the first time that a product line of a smartphone company has left the mothership. Previously, tech company
Xiaomi for example same with Poco. Poco became an independent company in 2020.