Nord by OnePlus: will we get a new smartphone brand?

Nord by OnePlus: will we get a new smartphone brand?

According to rumors, OnePlus wants to disconnect the Nord name from the parent brand. This gives us a new smartphone brand: Nord. Why does OnePlus want to leave Nord on its own two feet?

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‘Nord by OnePlus is coming it’

In the summer of 2020, the OnePlus Nord appeared. Unlike previous OnePlus phones (with the exception of the OnePlus One X), this phone did not focus on the higher segment, but especially in the affordable middle segment. Promise is debt and the OnePlus Nord more than lived up to expectations.

OnePlus Nord 2T review: goede midranger met piepkleine verbeteringenOnePlus Nord 2T review: goede midranger met piepkleine verbeteringen

The first OnePlus Nord

was a resounding success and that is why several successors have been released in recent years, with the Nord 2T as the most recent addition. The success is so great that people are even thinking about marketing the Nord brand name as an independent smartphone brand. That claims website

The Mobile Indian

at least, that spoke to “smartphone industry sources”.

OnePlus Nord 2T reviewOnePlus Nord 2T

On your own two feet, but connection remains

Nord may therefore become separate from OnePlus, but there remains a connection between the two. Firstly, Nord seems to be riding on the brand awareness of OnePlus. According to the anonymous sources, the subtitle of Nord continues to refer to the parent company. If you buy a Nord phone in the future, it will have a text such as “by OnePlus” on it.

But it is the intention that Nord gets a unique, own face. According to The Mobile Indian, for example, the new brand would focus more on offline sales. For example, it is the intention that Nord will open its own stores and showrooms. That is striking, because OnePlus once started as a pure internet company. For example, you could only order the first OnePlus phones via its own website.

From online to offline

The Nord stores could play an important role in the manufacturer’s future to play. The Mobile Indian writes that the company will not only make telephones and earplugs, but also products for the living room, such as televisions.

The choice of TV purchase can be very personal, so Nord would like to introduce people to their stuff through their own stores. Furthermore, Nord (in the long run) also seems to be selling fitness trackers and power banks.

Nord would also deviate from the mothership in terms of software. The Mobile Indian claims that future Nord phones will come with their own version of OxygenOS, the Android system that OnePlus uses. Unfortunately, details about Nord’s software are not yet known.

OnePlus werkt aan OxygenOS 13: dit is waarom we dat heel gek vindenOnePlus Nord 2TOnePlus werkt aan OxygenOS 13: dit is waarom we dat heel gek vinden

OnePlus werkt aan OxygenOS 13: dit is waarom we dat heel gek vinden Criticism of OnePlus software

It is clear that OnePlus’ software policy has been heavily criticized in the past. For example, in September 2021 it was announced that OxygenOS would be merged with ColorOS

, the system of manufacturer Oppo.

This came to OnePlus with the necessary criticism. Users feared that the (generally beloved) OxygenOS would lose its individuality. In response to the criticism, OnePlus announced that OxygenOS will continue to exist and not become one-to-one the same as ColorOS.

Previous Nord phones were cheaper than OnePlus devices, and will likely remain so. According to the anonymous sources, new Nord products would become more expensive, but always remain cheaper than devices from parent brand OnePlus. This prevents OnePlus and Nord from competing for the same customers.

OnePlus werkt aan OxygenOS 13: dit is waarom we dat heel gek vindenNot unique

It is not yet clear when Nord would stand on its own two feet. It is not the first time that a product line of a smartphone company has left the mothership. Previously, tech company Xiaomi for example same with Poco. Poco became an independent company in 2020.

It is further stated

The latest news about OnePlus: Video of the week: fast charging is so (un)safe (8 Jul) OnePlus werkt aan OxygenOS 13: dit is waarom we dat heel gek vinden Nord by OnePlus: will we get a new smartphone brand? (7 Jul)
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