Column: Unfortunately, the choice is often between innovation and sustainability

Column: Unfortunately, the choice is often between innovation and sustainability

Sustainability is important, but unfortunately you still often have to choose between innovation or sustainability.

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Innovation or sustainability

When it comes to making sustainable choices, something as simple as switching to a sustainable bank is often mentioned. If you put your money there, it will be invested in a sustainable world. At other banks, your money can be invested in weapons, or in companies that have no good intentions about climate change or animal welfare.

Apart from the administration involved in such a switch, it is indeed a relatively small adjustment. Still, it’s hard for me to say goodbye to all those fine functions in my banking app. A sustainable bank such as ASN is lagging behind in this regard. The app works fine, I hear from satisfied users, but I long for real innovation too much.

If, for example, it is possible to pay with a smartwatch, I want to use it as soon as possible. ASN has only just been given the function to pay with Apple Pay, while a bank such as ING already introduced this two years ago. Both banks still do not support Google Pay.

Pay by directing

That difference makes sense. A large bank has many more users, earns much more money with them and then has more room to innovate. The ING app, for example, is bursting with functions, which attract more customers.

ING is well aware of this, which means that new functions are already announced well in advance. The bank is now working with Samsung on future technology that allows you to transfer money by pointing your smartphone at the person you want to pay.

That is technology that could completely change the world of payments, and Of course you want to be there as soon as possible. It is silly to have to wait for years with your sustainable account. That all your friends pay with the greatest of ease, while you still have to exchange information such as a Tikkie link.

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Fairphone

In the field of sustainability, there is of course also innovation. In terms of smartphones, Fairphone is the ultimate example of this. Nowadays telephones are glued shut and it is often impossible to replace the battery if it is no longer good. You can open Fairphone devices without any problems and you can even replace parts on your own.

Still, as a lover of high-end smartphones with a beautiful design and the latest technology, I do not easily opt for a Fairphone device. It’s more than good enough for the average consumer, but if you use the cutting edge

you want to go for something different.

More sustainable living often means giving up something. For example, stop eating meat, buy less stuff and travel less by plane. It is a conscious choice to contribute something to the world with your actions. But we all have our limits. I’d rather have no meat than old technology.

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